Voting Taking Over Corporate Brands?

In follow up to the post below I found this: Buy a taco, buy a vote at TacoBell®.
At first I thought it had to be a hoax. But appears to be legit. Unless the site was hacked. Polling to promote sales of corporate products? Is this legal? Sheer marketing genius. Maybe the financially screwed California could place various police/fire/DMV in koisks in Pizza Huts®, Kentucky Fried Chiken® and McDonalds® inplace of costly facilities, cutting down on utilities, building and maintainance costs?

(Note: The fear of corporate reprisals from brand dogginglegal departments for use of the logo is nullified by the fact that this is "political satire".)

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