Good editorial about our NikeIBMTacoBellVerizon Nation

Check out the editorial by Andrew Zolli at Z-Blog a very well thought commentary on the state of corporate branding.


• "McSqaud Cars"
• Corporate America's failure to respect public domain and their misuse of copyright.
• The idea that the "down with The Man" subversives are failing to do anything but annoy and be counter productive.
• Approaching "sane commercialism" with both respect for communities and corporate investment, through dialogue and partnership.

While the conclusion could have been stronger, there is a lot here, including thoughts about corporate identity not bisecting society, but that it has become American culture.

I also liked the use of the term "brandscape". Read it and discuss.
(Second post down- sorry they are z-missing the z-permalinks.)

No comments: