I do love the idea of stock exchange Whuffie. There are some authentication issues with Netmood, but there are with all counters. So I give it my endorsement. Put the code in your Blog, and load the .swf on your server- build your stock. Notice D351gn.com has remained at around 70 points on the rise. (Better then the stock I own in a bankrupt Canadian company. Who keeps sending me quarterly reports...uh.. save the money you spend on those memos of failures please. I know it's the law, couldn't they just email?)
The question I have is, would Whuffie be a commercial endeavor or does that go against the no currency angle Doctorow presents. Or would it be an open source type project? Or maybe a charitable angle? "Heartstrings is pursestrings" I always say. mmmm...you pay one of the "many" companies for your Whuffie reader, to cover their bandwidth costs, but as a non-profit all additional monies go to the poor, the more you pay for your Whuffie Reader, the more Whuffie you get. Of course that would be "Charity Whuffie". It would all tabulate into one score but a good reader would break down the various areas. There could be professional Whuffie. Like you ping your new designer's Whuffie and see that she has amassed major WUPM (Whuffie Units Per Million) for Graphic Design, you now have a new level of respect for her abilities. Your you stop by a science Blog and the reader tells you that this guy has •PHD Whuffie and •NASA Whuffie, so now his Blog is legit. After awhile there would be specialists who could read Whuffie and explain what it was saying. Even traders who would be experts at Whuffie trends. There could be a color signal that tabulates the average global Whuffie level and rates normal at green, above average at gold, and below average at red. That way you could quickly tell at a glance if someone's Whuffie was hurting. Sure there would always be fakers, and people who create bogus Whuffie, but that is how credit reports are, or credentials. It is just an indicator. I think websites and blogs are the first to adopt WSORC (Whuffie System of Reputation Currency) next it would be simple to "ping" those blogs from WAP enabled cell phones and handhelds. The question is how would you get organizations involved?

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