In looking through the past archives here at Whuffie, it has been interesting to see how the social currency concept has evolved since this blog was published in '03. Web 2.0 is Whuffie. All major web interfaces that are successful are connected to group expression. Myspace, Facebook, even Google is about 'us'. Connect that with the new black of every user is a designer, photographer, journalist, DJ, audio engineer and we have a new shift in paradigm.
Stumbleupon is a browser based widget/Blog/Comment system that enables surfers to share their treasured findings. Unlike de.lic.ious which shares archives of static bookmarks. SO is in flight. It is the perfect "ordered randomizer". Similar to Digg, it is more robust and "in stream". The shared consciousness of the collective is expressed in the superlatives of broadcast mem. I don't really know what that means other I have been writing too much today.