Hamburglar among tomorrows technology leaders?

Nick Douglas comments below and submitted this link about fast food giant McDonald's using handheld PDA's to take orders. (Thanks for the link.) While I commented on his blog "Broken Hammock" about the futuristic notion of flash baking the memory of a junkfood binge via wireless internet I less hypothetically see this as a possible test marketing for cell phone orders. I also think the article he posted is worthy of note for the description of how much software, databasing and investment Micky D's has. I never realized how high tech my burgers were (Yes '10 shot, cow meat). While it would seem if McDonalds is suffering financially, maybe they are over thinking and part of the pain is IT over-investment.
But then again maybe they are setting a new paradigm for food consumption? Without question if McDonalds is experimenting with Wi-Fi, it makes everyone else stand up and notice.

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