This Boston Globe article by Carey Goldberg brings up the area of "neuroethics" and quotes Bruce H. Hinrichs, professor of psychology at Century College in Minnesota
who says "corporations could try to worm their way into consumers' minds." Duh. I am afraid they already have. The notion that the future could hold small, cheap, easy to use MRI gear does challenge privacy issues and would open the doorway to the most invasive form of advertising ever known. While academia finds themselves haggling over new laws to protect individual privacy, I am left to wonder why is it that we have such a lack of ethics that we must fear new technology rather then celebrating it? I know never ask "Why?".