"The way bloggers link and influence each other's thinking could lead to a collective thought process, "a kind of hive brain," said Chris Cleveland, who runs Dieselpoint, a Chicago maker of search software that recently worked with Blogger.com. The hive brain is a science fiction theme most famously explored in the 1996 Star Trek movie "First Contact," but Cleveland believes blogs can turn the concept into reality with the help of Google's sifting skills." via CNN/tech ARTICLE
Last nights guest and I discussed the possibility that since Google was originally a page ranking system that possibly the purchase of Blogger was to continue that end by creating a blog culling Google powered Whuffie system. Could it be? Hmmmnn.