Disposable DVD's?
Disney's home video division is planning on marketing DVD's that expire after 12 to 48 hours. They are claiming this will serve the consumer dismay with paying late fees. Michael D. Eisner says "I think it probably won't work," and although his peers say he is just being cynical. I have to agree. The nuttiest claim is that although one would think our landfills would fill up with "nonbiodegradable polymers" they are claiming that people would use less fuel returning to the video store. Whatever.| Read the full NYT story here